Client Impressions, Inc.
Corporate Solutions
Client Impressions provides unique marketing solutions with the concept of personalization at the forefront. Whether it’s trying to start a dialogue with new prospects or building stronger relationships with existing customers, a personalized approach sets you apart from your competitors and gets you the attention and results you desire.
Direct mail correspondence to prospect and customer contacts is money wasted when it does not get opened and read. Our mail pieces are put together the way you would do it if you had the time and resources. You might use a colorful envelope, nicely addressed directly on the envelope, and first class commemorative postage applied by hand. You know that white envelopes or postcard type pieces with metered or bulk mail permits look like junk mail and have extremely low open rates. On the inside, perfect copy and variable data, plus a real hand signature that looks just like the senders creates a very personalized message that makes an impact and generates results. Including a personalized URL continues the "conversation" online. Most people don’t have the time or resources for this type of mail piece to a large database of contacts, but we do. To learn more and see a sample, visit our Hand Signed Cards page.
When your marketing efforts include a call to action, the key value our solutions deliver is a dramatically higher response rate and conversion rate. How? Personalization. To learn more and see a demonstration of how it’s done, go to our PURL Marketing page.
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Event Marketing: Need higher attendance at events of key prospect or customer contacts while at the same time learning more about their business needs and pre-qualifying them.
Solution: An integrated solution that includes an invitation to the event personalize to them, hand-signed, and packaged so that everyone will open and read it. Inside the invitation is a personalized URL taking them to a landing page that is all about them and how they fit into your message. The landing page will inquire about their interests with a few well crafted questions, an opportunity to register, and direct them to information specific to what they said they are interested in. Just prior to the event, email reminders go out with further updates, and as a last minute reminder while they're at the event, a text message is sent to their cellphone. After the event, another direct mail piece is sent completely personalized to their experience with your event, again, perfectly packaged with another real hand signature. The best part is that every facet of this concept is measurable to determine exactly who responded and when. Measured ROI.
Filling the Sales Pipeline: Need to engage more key contacts to qualify prospects and build more sales pipeline. Solution: Business people are overwhelmed with sales pitches and it’s difficult to get their attention without silly gimmicks. It’s all about starting a dialogue with a key contact. When you’re targeting a group of prospects, email or direct mail is your best approach. But put yourself in their shoes. You might be more inclined to at least listen for a moment if they put forward a message that is personalized to you. You would want them to be interested in listening to what you have to say then sharing information with you that’s directly related to the business problem you’re experiencing. It’s all about knowing your prospect. Engaging them in a personal way is what gets the conversation going. That’s exactly where we help. Maybe it’s a real hand signed card or letter that shows you took the time to do it. Or incorporating PURL Marketing to gather intelligence, respond to their specific needs, generate real-time leads, or drive a much higher response to your call to action. The best part is that every facet of this concept is measurable to determine exactly who responded and when. Measured ROI.
Customer & Partner Appreciation: Tougher competition combined with less sales and marketing staff means it’s more difficult to maintain personal relationships with EVERY customer and business partner, not just our top ones. Driving more repeat and referral business is now even more critical yet has become more challenging. Solution: Email is typically the most popular with social media being the latest trend in ways to stay in touch with your customers and partners. These methods are low cost and should certainly be a part of almost everyone's marketing mix. At the same time, something extra is needed to build or strengthen the personal relationship that you have with your clients. After all, people buy from people. Specifically, people they know, like, and trust. Through our PURL Marketing and direct mail solutions, we can help strengthen the relationship on a one-to-one basis by learning more about their needs and interests and responding to them in a personal way. Even something as simple as a birthday or anniversary card or a real hand signed card at the holidays may be all that it takes.