Client Impressions, Inc.
Education Solutions
Client Impressions provides unique admissions marketing solutions with the concept of personalization at the forefront. Whether it’s trying to start a dialogue with a prospective applicant or building stronger relationships with existing students, parents, staff, alumni, and contributors, a personalized approach sets you apart from other schools and gets you the attention and results you desire.
Direct mail correspondence to prospective students and people already engaged with the school is money wasted when it does not get opened and read. Our mail pieces are put together the way you would do it if you had the time and resources. You
might use a colorful envelope, nicely addressed directly on the
envelope, and first class commemorative postage applied by hand. You
know that white envelopes or postcard type pieces with metered or bulk
mail permits look like junk mail and have extremely low open rates. On
the inside, perfect copy and variable data, plus a real hand signature
that looks just like the senders creates a very personalized message
that makes an impact and generates results. Including a personalized
URL continues the "conversation" online. Most people don’t have the time or resources for this type of mail piece to a large database of contacts, but we do. To learn more and see a sample, visit our Hand Signed Cards page.
When your marketing efforts include a call to action, the key value our solutions deliver is a dramatically higher response rate and conversion rate. How? Personalization. To learn more and see a demonstration of how it’s done, go to our PURL Marketing page.
Download FREE case studies of how our solutions have helped other schools.
Greater Open House Attendance (Event Marketing): Need higher attendance at Open Houses of students and parents while at the same time learning more about their educational needs and pre-quaifying them.
Solution: An integrated solution that includes an invitation to the open house personalize to them, hand-signed, and packaged so that it everyone will open and read it. Inside the invitation is a personalized URL taking them to a landing page that is all about them. The landing page will inquire about their interests with a few well crafted questions, an opportunity to register, and direct them to information specific to what they said they are interested in. Just prior to the open house, email reminders go out with further updates, and as a last minute reminder a text message is sent to the student and/or parent. After the event, another direct mail piece is sent completely personalized to their experience with your school, again, perfectly packaged with another real hand signature. The best part is that every facet of this concept is measurable to determine exactly who responded and when. Measured ROI.
Filling the Applicant Pipeline: Need to engage more students and parents to qualify them and build a greater pipeline of applicants. Solution: Students and parents are overwhelmed with sales pitches and it’s difficult to get their attention without silly gimmicks. It’s all about starting a dialogue with a student or parent. When you’re targeting a group of potential applicants, email or direct mail is your best approach. But put yourself in their shoes. You might be more inclined to at least listen for a moment if they put forward a message that is personalized to you. You would want them to be interested in listening to what you have to say then sharing information with you that’s directly related to the aspects of the school that is important to you. It’s all about knowing your prospect. Engaging them in a personal way is what gets the conversation going. That’s exactly where we help. Maybe it’s a real hand signed card or letter that shows you took the time to do it. Or incorporating PURL Marketing to gather intelligence, respond to their specific needs, generate real-time leads, or drive a much higher response to your call to action. The best part is that every facet of this concept is measurable to determine exactly who responded and when. Measured ROI.
More Referrals & Increased Giving: Every school stays in touch with their most generous givers. Tougher competition combined with less marketing and admissions staff means it’s more difficult to maintain a more personal relationship with EVERY student, parent, staff, alumni, and contributors. Driving more applicant referrals and contributions from everyone is now even more critical yet has become more challenging. Solution: Email is typically the most popular with social media and texting being the latest trend in ways to stay in touch with those associated with your school. These methods are low cost and should certainly be a part of almost everyone's marketing mix. At the same time, something extra is needed to build or strengthen the personal relationship that you have with those that belong to and care about your school. After all, enrollment and giving has a lot to do with people. Specifically, people want to engage with others that they know, like, and trust. Through our PURL Marketing and personalized direct mail solutions, we can help strengthen the relationship on a one-to-one basis by learning more about their needs and interests and responding to them in a personal way. Even something as simple as a birthday or anniversary card or a real hand signed card at the holidays may be all that it takes.