Hand Signed Cards

Client Impressions, Inc.

Hand Signed Cards

Client Impressions...makes it personal!

When was the last time a client or referral source received a personalized note of appreciation from you?

Not Direct Mail—Personal Mail

Client Impressions provides unique solutions that increase customer satisfaction, retention, repeat, and referral business. In fact, our clients are enjoying return on investments of 30% to 70%. Our programs are completely turn-key, systematic, customized for you, and personalized with a real hand signature just like yours. Best of all, we do all the work and you get all the credit!

Consider our programs to stay in touch with the people you know:

Bi-monthly, quarterly, or annual cards to show appreciation/ask for referrals
Post-sale thank you card to new clients and multi-year program to stay in touch
Birthday and holiday cards for clients and referral sources
Appreciation and referral reminder for business partners and referral sources

Direct mail can be very effective if done right, meaning:

…it does not look like mass mail with a white envelope and metered postage

…it does not look like everything else they get from every mass marketer in the world – how many postcard type pieces do you get in the mail?

…it has a local postmark from wherever you live – not from another state (which happens when using all online services)

…it actually gets opened and read and not quickly thrown in the trash

…it’s personalized – there’s actually a real signature inside, not something scanned and printed

...it's trackable when using a PURL and enables further personalized "conversation" via the web

…the message is primarily about expressing your appreciation to the recipient and maybe provide something of value

And what do people really think? A survey of client contacts, the recipients of the type of direct mail described above, said this:

96% of people feel more valued and more apt to continue working with a professional if they receive greeting cards expressing appreciation for their business.
98% of people who receive a greeting card, open and read the card.
88% said a colorful envelope has more impact over a white envelope.
80% said a commemorative stamp has more impact than metered mail, a US Flag Stamp, or the new Liberty Bell Forever Stamp.
96% felt that if a sender actually signs his/her name that it meant more to them than a scanned signature.
96% said that a scanned signature indicated to them that the card was mass-produced.
86% thought that a scanned signature was impersonal.
88% responded they would keep a business card included in a greeting card for future contact with the professional.

Too often, communication with customers and referral sources relies on email, voicemail, and impersonal direct mail. Perhaps the only real personal note comes one time during the year-end holidays. Although these methods tend to be inexpensive, they don’t leave a lasting impression. How important is it for you to maintain a meaningful relationship with your contacts? Our relationships with business contacts are invaluable. More than anything else, business will go where invited, but will remain where it is appreciated. We make it affordable. With costs starting at less than $3 per contact per year, you can’t afford not to stay in touch and build your customer and partner relationships in a personal way.